It's The Hustle
Bobby Hustle
Bobby Hustle Music
CD / Digital Release
June 21, 2015

Track list
  1. Kush Morning
  2. Life Is What You Make It
  3. Defend Them feat. Exco Levi
  4. Looking Glass
  5. Cancel My Plans
  6. Inna Rizzla
  7. Memories
  8. Another One Gone
  9. They Don't Know
  10. Smoke Some Ganja feat. Sizzla
  11. No Commitment
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Essential -Votes: 3-
Very Good -Votes: 1-
Good -Votes: 1-
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Total votes : 5
Rating : from 5 (excellent) to 1 (poor)
Vocals : 4/5 Backing : 4/5 Production : 5 Sound quality : 5 Sleeve : 3
Bobby Hustle was born and raised in Bainbridge Island, just west of Seattle, a city known for legendary musical artists like Jimmy Hendrix and Nirvana. He was influenced by a broad range of music, from Motown classics to punk rock, hip-hop, jazz, country, reggae and dancehall. At a young age he fell in love with reggae, inspired by artists such as Bob Marley, Garnet Silk, Dennis Brown, Cocoa Tea, Beres Hammond, Lutan Fyah, Taurus Riley, Beenie Man, Bounty Killer and Vybz Kartel. Fascinated with the culture, Bobby spent much of his teens and early twenties searching out artists on vinyl record or CD, studying lyrical styles and patterns, and learning Jamaican patois.

In 2007 he started working with Seattle, Washington based Dynasty Records and in 2010 he released his first song, "That's Right," on the "Washington DC" riddim from Jamaica based Bread Back Productions. That same year he did the tune "I'm A Hustler" pon the "Inna Life" riddim as well as cuts on riddims like "Upliftment", "Bamma", "Ashes" and "Crown H.I.M.". Since his initial releases he has put out several quality singles and an EP. On the "Alive" riddim released in April 2011 he voiced the tune "On The Run" and on GT Taylor's "Steady Flow" riddim he did "Search For It", which has enjoyed great rotation in Jamaica. That same year his first EP called "Always On The Hustle" hit the streets, a five-song disc including his aforementioned hit "Search For It" and his rising single "Inna Rizzla", a tune that became an instant success.

Bobby Hustle has toured across the United States independently as well as multiple times with Konshens, Protoje and Gappy Ranks respectively. In January 2012, he recorded his tune "7th Time Rise", released by Larger Than Life Records. In October of 2012 Bobby performed in Moscow, Russia, and followed that up in December 2013 with an eight-show tour of Japan playing alongside the likes of Unity Sound, Mighty Crown, and Stone Love Sound. Throughout 2014 Bobby continued to tour the US while making time to record plenty of new music, including songs for well-known producers Kemar "Flava" McGregor, Delly Ranx, ZJ Sparks (JA), Jugglerz Records (DE) and Royal Order Music (US). At the moment he's touring Europe to promote his debut album. Bobby's message fits in with the overall mission of the Dynasty Records crew, to bring modern reggae to a wider audience of listeners and in so doing help build the "dynasty" for reggae worldwide.

"It's The Hustle" is Bobby Hustle's brand new debut album and offers 11 songs recorded, mixed, and mastered at Dynasty Studio in Seattle WA by Dan Grossman and Michael Gore (MG) of Loud City Productions. The album kicks off with "Kush Morning", a fine song of the same riddim, that sets the mood for the album. Next comes a splendid reworking of the Channel One riddim "War Is In The Dance" from UK based Royal order Music, who put this one out at the end of last year. His rendition is called "Life Is What You Make It", a melodica(!) driven tune that is one of the highlights of the album. 4-time Juno Award winner Exco levi joins him on his next tune. An awesome combination! The two following tunes "Looking Glass" and "Cancel My Plans" are impressive semi-acoustic medium-tempo ballads, with lyrical content that matters. Nice efforts!

After the aforementioned tune "Inna Rizzla" it's time for the lovers tune "Memories". The song was released in 2012 with a bunch of other tunes as part of Dynasty Records' "Treshold" riddim. Love that tune! The impressive "Another One Gone" makes Bobby look back and wish for the 'old days'. Check out the lyrics of "They Don't Know", a very strong acoustic tune - again with fitting melodica snippets - that deals with the fact that one has to face hard times while others don't know and care. Sizzla contributes his part in the smokers anthem "Smoke Some Ganja". The disc closes with the Bizzarri Records produced tune "No Commitment". Not a bad tune, but it features a hard-rock solo guitar at the end which isn't our cup of tea.

Nice debut set!