Various artists album review
Digital Impact
03 - 10 - 1998

Tracking list

  1. Morgan Heritage - Send Us Your Love
  2. Shabba Ranks - Poor People
  3. Sizzla - Bless The Youth
  4. Terror Fabulous - Disrespect
  5. Cocoa Tea - Jah Is Real
  6. Bush Man - Winner For Jah
  7. Louie Culture - Scandalina
  8. Jack Radics - Trade Winds
  9. Shabba Ranks & Carlton Livingston - When You're Up
  10. Nisha K - Ease Up
  11. Daddy Screw - Never Did Wrong
  12. Trevor Sparks - Falling For You
  13. Carlton Livingston - Don't Follow Rumours
  14. Determine - Sunday To Sunday
  15. Lukie D - Mama
  16. George Nooks - Labba Labba
  17. Cutty Ranks - Punk Go Fi Hide
Rating : from 5 (excellent) to 1 (poor)

Vocals : 4 Backing : 4/5 Production : 4/5 Sound quality : 4/5 Sleeve : 3

Robert Dixon, better known as Bobby 'Digital' Dixon, got his nickname because his arrival at King Jammys coincided with the rise of Steelie and Clevie's computerised riddim tracks in 1985. He rapidly learned dub-cutting, voicing and mixing under King Jammy's tuition. Very soon he was to play a pivotal role in the running of the studio and recorded extensively with artists like Sanchez, Cocoa Tea, Shabba Ranks, Chaka Demus, Admiral Bailey and many more. Three years later he formed his own Heat Wave sound sytem, build his own studio and set up his Digital B label. Since then he has become one of Jamaica's leading producers, with top albums by Garnett Silk, Pinchers, Glen Ricks, Sanchez, Admiral Tibet, Shabba Ranks, Dirtsman, Morgan Heritage and Leroy Smart. He is specialised in recreating classics from the past and has released numerous one (or two) riddim albums. With his credentials as a fellow ghetto youth made good, an extensive array of gifted artists and a burgeoning reputation with a wider audience after his work with international acts, Bobby Digital is well situated to stay a leading producer well into the next age.
The album Digital Impact is a one riddim album, featuring 17 reworkings of the Derrick Harriott 'Solomon' riddim. The riddim is laid down by Paul Wrong Move (keyboard), Danny Bassie (bass) and George Miller (drums). All tracks are recorded and mixed at Digital B studio. As usual most of these songs were released as singles and are known by most reggae fans.
The disc includes a variety of singers and deejays, who showcase their talents very skilfully. The opening track is one of the highlights of the album, Morgan Heritage's Send Us Your Love, followed by a powerful outing from Shabba Ranks. The latter is also present on a wicked combination track with reggae vet Carlton Livingston, as they rework Carlton's early 80s hit 'Rumours'. Sizzla's releases for Bobby Digital have been consistently good. His track Bless the Youth is yet another song to prove that. The same goes for deejay Terror Fabulous. Another outstanding tune is the cultural track Jah Is Real by Cocoa Tea. One of the most underrated contemporary artists, Bushman, delivers the strong cultural tune Winner For Jah. Deejays Louie Culture and Daddy Screw put out good toasting performances, but upcoming deejay Determine has one of the best tracks on the album, the Bobo dread anthem Sunday To Sunday. Trevor Sparks and Nisha K are responsable for the only two lovers tracks on the set : Falling For You and Ease Up. "You just a" Labba Labba by George Nooks is a convincing song tackling a very popular thema in reggae music.
Digital Impact is a collection of superb songs -no weak track found here- and is proof of Bobby Digtal's production qualities.

Check out the Boogie Down album : 13 excellent licks of The Wailer's 'Mellow Mood' riddim.
Check out the Let's Groove - Compilation No. 1 album : Bobby Digital inna lovers stylee.

Teacher & Mr. T.